by Brian Gunia (March 2019)
This book immerses readers in the assumptions made by barterers, collectively referred to as the bartering mindset. It skillfully demonstrates how to apply this mindset to modern, monetary negotiations. The Bartering Mindset supports that our individual, organizational, and social problems fester for a predictable reason: we apply a monetary mindset to our negotiations, leading to suboptimal thinking, counterproductive behaviors, and disappointing outcomes. By offering the bartering mindset as an alternative, this book will help people negotiate better.